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Mama Mats - Baby Play Mats, Change Mats and Swaddles


  • ID Ref BR1331
  • Suburb Brisbane
  • State QLD
  • Status Sold

Business Description

Online business selling baby play mats, change mats, and swaddles ( and customised waterproof mats ( for use in Maternal/ Child Health Centres, Hospitals,Child & Aged Care Facilities, etc

ASKING PRICE: $35,000 + SAV (approx $3,000)

Sales figures as follows:
- FY18 YTD: $32,530, profit of $17,419
- FY17: $35,463, profit of $10,522

- e-commerce business selling baby play mats, change mats, and swaddles through own website, through Etsy, and direct
- Founded in April 2014
- Unique designs and products, all locally made in Melbourne, Australia
- Operates as Mama Mats and Medi Mats
- Currently requires only 1-5 hours of owner's time per week

- Home based business requiring minimal external resources
- Strong, reliable, and long-term relationship in place with main contractor producing the items (opportunity to take this offshore and reduce cost of goods)
- Very well established customer base and social media following
- Can be operated from anywhere in Australia
- Has had next to no Google/ SEO/ AdWords work or campaigns invested in the website. Huge opportunity for growth for someone experience in this area.

- Website built on Shopify (Mama Mats) and WIX (Medi Mats)
- PayPal & Stripe used for payments
- Domains included:,,

- Instagram (3.6k followers)
- Facebook (1.7k likes)
- Etsy (1,288 Sales, 2,190 Admirers)

- Current owner does not have the time or enthusiasm to continue to operate and grow this business

Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1331.

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Business Features / Snapshot

Your Business Broker

Boyd Ryan

Business Location

Brisbane, Queensland 4001