Online business selling coffee, but not coffee!!! This successful online business, COFFEE NOT COFFEE, sells a range of 'health' coffees, cacao, and tea blends. No sugar, artificial additives or preservatives and using organic coffee and cacao.
Think of ingredients such as: cinnamon, goji berry, mangosteen, green tea, fenugreek (whatever that is!), acai berry, maqui, ginseng, and fennel. That is just some of the ingredients that make up the range of products, the list goes on.
Sales figures as follows:
- FY17: $45,902 (9 months)
- FY16: $103,359
- FY15: $190,890
Ever wanted an example of a business' turnover being a direct correlation of the amount of time invested by the owners? Well this is it!
OVERVIEW
- e-commerce business which retails a range of health coffees, cacao and tea blends, founded in March 2014
- Blends have been improved and re-formulated to reach perfection. Branding has also been enhanced over the journey and a variety of trademarks put in place also
- Typical customers are young, health conscious consumers (both male and female)
BLENDS
Total of 5 different coffee blends, 3 tea blends
- Berry Boost Coffee
- Raspberry Ketone Coffee
- African Mango Coffee
- Green Coffee
- Hot Cacao Superblend
- Detox Tea
- Green Tea
- Green Garcinia Tea
STRENGTHS/ BENEFITS
- Home based business requiring minimal external resources
- Multiple growth opportunities (wholesaling, appointing distributors, increasing product range, selling globally, etc)
- Strong supplier relationships in place
- Can be operated from anywhere in Australia
WEBSITE
- Owns both .com and .com.au domain names
- Website built on Shopify platform
- Owners currently spend a total of 7 hours working on the business per week
- High Google rankings
SOCIAL MEDIA/ DATABASES
- Instagram (45.9k followers)
- Facebook (3200+ likes)
- Pinterest (500+ followers)
- Mailchimp (4200+ subscribers)
REASON FOR SALE
- Current owners are two working mums who simply don't have the time or energy required to capitalise on the foundations and potential of this great business
Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1261.
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