BahaBabe is an eCommerce business selling a luxe online cosmetic range specialising in advanced, natural, cruelty-free formulas. Uniquely branded and packaged products include shampoo, conditioner, cleanser, moisturiser, and gradual tan.
Business commenced in January 2018, achieving the following results since launching:
- Jan 18: Sales $1701, Net Profit $559
- Feb 18: Sales $2741, Net Profit $1161
- Mar 18: Sales $3641, Net Profit $tbc
OVERVIEW
- e-commerce business retailing 5 products in the health and beauty space
- Founded in January 2018, website operates on Shopify platform
- Business has seen a substantial growth in website analytics, social analytics and conversion/ customer return rate with minimal marketing investment
- Typical customer is female, aged 16-27
- Owner is selling due to health reasons (requiring hospitalisation)
STRENGTHS/ BENEFITS
- Home based business requiring minimal external resources
- Strong supplier/ manufacturer relationships in place
- Very well established website with excellent Google rankings
- Can be operated from anywhere in Australia
WEBSITE
- Website built on Shopify platform
- Domains include bahababe (.com) and bahababe (.com.au)
- Requires approximately 2 hours per week of owner's time
SOCIAL MEDIA
- Facebook (13.7k likes)
- Instagram (26.5k followers)
- MailChimp (40k+ subscribers)
STOCK
- Approximately 12,000 units of stock on hand (total cost approx $48,000)
- Stock currently stored in a storage facility, but can be moved to wherever suits a new owner
- Shipments in/out currently done through DHL and Australia Post
- Three main suppliers: contract manufacturer for cosmetic formulations, packaging manufacturer, bottle manufacturer
GROWTH OPPORTUNITIES
- Global market, rather than just Australia
- Possible expansion into swimwear, fashion, makeup
Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1324.
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